Due to the success and growing fanbase of the show Snapped, we transitioned Oxygen from a pop culture destination to a true-crime brand. My team and I created an elevated true-crime experience working together with Trollback. We created custom graphics, brand architecture, and digital packages that would represent both the legal and victim sides of the storytelling. We super-served our audience of “armchair detectives” and kept them on the edge of their seats - on every platform.
Rebrand
Top top bottom rebrand of TV, Digital, Show Opens and #1 True-Crime Website.
“Nancy’s unique and powerful creative perspective was immediately apparent, as she brought a fun and exciting point of view to the network’s look. However, it was ultimately her ability to build and lead a team that proved the key factor in expanding her responsibilities to include all on-air promotion and video.”
- Ellen Stone DEADLINE October 12, 2017
"Nancy is a true collaborator, and an incredible work partner on the launch of our program Oxygen’s Injustice. We established a friendship that continues to this day. I can’t imagine any situation Nancy can’t handle. Nancy has the perfect combination of hard work, dedication, and creativity. I look forward to partnering again!"
-Nancy Grace
In Ice Cold Blood
Promo, Show Open, Keyart, Social
"Nancy's immense creativity spans many disciplines video, photography, print and more. She is a master of all of these and has the unique ability to get the best out of artists and crew and do it on budget and on time. I still actively use a photo of Ice-T she took over 10 years ago. She is the go to creative for every project I work on."
– Jorge Hinojosa, Manager of Ice-T, executive producer of IN ICE COLD BLOOD and THE MEDIATOR.
The Justice
Project
Kim Kardashian West:
Promo, Show Open, Keyart, Social
Kim Kardashian West works to shine a light on stories of people she believes have paid their debt to society while also bringing awareness to America’s growing problem with mass incarceration.
Jessica
Chambers
Unspeakable Crime: The Killing of
The investigation of Chambers' murder reveals this small-town cheerleader was a good girl with many secrets. However, the search for justice takes a turn.
Promo, Show Open, Keyart, Social
Aaron Hernandez
Uncovered
Aaron Hernandez had everything going for him, including a great career as one of the best football players, a fiancee, millions of fans, and money. But even all of that could not stop him from walking a dark and dangerous path to destruction.
Promo, Show Open, Keyart, Social, Web Takeover
Promo, Keyart, Social
Cold Justice
Kelly Siegler is an attorney and former Texas prosecutor who successfully tried 68 murder cases in her 21 years on the job, including 20 capital murder death penalty cases in which she secured the death penalty in 19 of those trials. She gets help from veteran detectives, who dig into small-town murder cases that have gone unsolved for years.
True crime genre meets marketing.
Ad Sales
Promos
Opening Titles
Show Opens
Variety of show opens created in-house.
Bad Falls
Promo
Unique spots created in-house.
Holiday Spot
As grim as crime can be, we added some levity over the holiday season as Santa has one to many.
Promo